Posted on January 17, 2010
Category: make money | Comments Off on How to Make Money from Blogging Part III
Well, after the last two instalments if this mini series, as its turned out to be, its time to get on with the next one already. As I mentioned in the last post, we need to look at the process of getting links to your blog if you want to stand any realistic chance of ranking well in the SERPs for your chosen keywords. So how do you go about doing that?
Well, there are several ways of getting links pointing to your blog and some of these have been tried and tested for a few years, found to work well and still work well today. They take some work on your behalf and getting lots of them can be a lot of work. But before I get into them, I want to point one thing out.
Automation is a very attractive means of getting links and there are several pretty good software packages out there that can do that. The only problem with them in the main is that they will only get you very low quality links. That said, if you can get a thousand crap links, its better than nothing and will help your blog rank in some uncompetitive long tail keyword niches, so there are benefits. There is another big problem is that if you get too many links too fast, Google will know what you’re doing and may impose a penalty on your site, which can be a ranking slap that could prove costly if your site is already making some money. So be careful!
Personally, I don’t use automation to get links as I prefer to get them as naturally as possible and I like my links to come from places that already have some trust with the search engines. That’s a lot more work, but in the long run it is worth it as a handful of authority links will help a site outrank one that has thousands of crap links. So here’s the deal as to manual link getting.
Write original articles and post them to places like ezine articles, hub pages and infobarrel. These are more than article directories and carry some SERPs authority, so links from your articles posted at these places will have more authority right off the bat.
Next, do some do-follow blog commenting. While these are considered crappy links, they are good for linking to the articles you just posted to the aforementioned sites to boost their authority further…
Build some support sites using free blogging platforms like blogger, wordpress, blinkweb, blogetery etc. You should write decent posts in these and link out sparingly to your main site from in-post links anchored to your keywords. Then link to these posts from do-follow blogs comments to get them some authority.
Post in forums related to your niche. Most forums will let you place a link to your site in your sig and you can also place a link in your profile. Guess what? Link to your profile from do-follow blog comments!
Sign up for authority web 2.0 sites and place a link in your profile and then link to that profile from, yep you guessed it… do-follow blog comments! While you’re at it, you can use the social sites to submit your site to for more crappy links – they all count! You can use a free tool called onlywire.com to submit your blog posts to a collection of social sites all from a single submission.
Ok, that should be enough to get you going. Don’t work too hard, or should I say DO work too hard!
Ok, welcome back. In the previous post, I was looking at how you can make money from blogging and I started explaining about how you will not make any money from social traffic. I did touch on traffic derived from search engines and this is where I’ll continue the subject.
Traffic from the search engines, as opposed to social traffic, are not seasoned surfers but are simply regular folks that are looking for something. If they find your blog on the first page of Google and click on it, they will read your front page in the hope of finding what it is they are looking for. If they don’t find it, they will often click an ad if that ad promises to give them what they want. That’s how you make your money, by providing enough information to attract visitors but not giving them the actual answers to what they need but rather give it to them in the form of ads, which they will click in their search.
Now those ads can be PPC, like adsense where you get paid an amount per click, or they can be affiliate ads where you get paid if the visitor clicks through to the vendor’s site and buys the product. Either way you get paid and the more visitors you can attract from the search engines, the more your ads will get clicked and the more money you will make. Its really that simple.
But getting your blog to feature on the front page of the search engines for a well searched term is next to impossible, isn’t it?
Well, it depends on what you know. For sure, if your blog is about credit cards and you want to get it to feature anywhere near the front page for that term or keyword, or in fact the many longer associated terms, also known as long tail keywords, then you don’t stand sop much as a snowball’s chance in hell of getting up amongst the high fliers. Why? Because there is so much money to be made in that niche that competition for those keywords is as fierce as it gets.Some goes for niches such as loans, finance, weight loss, autos, insurance, mortgages, health, make money…
There are a lot of niches that you should not spend too much time on in fruitless competition with sites that will eat your little blog alive. But there are countless other niches that you can work at that are far less competitive and you will stand a much better chance of featuring in the search engine index for a wide spectrum of related terms, which can attract a lot of traffic and make you a lot of money. Finding those niches takes research and that’s something you are going to have to do by yourself. That’s because no self respecting marketer is going to reveal to you their cherished money making niches that they probably spent many hours locating only to have you come along and take a proportion of their earnings for the privilege!
So the grunt work of finding profitable niches is where you lay your foundation and you tailor your blog to match the niche you have found. Then you need to write about that niche including as many of the related keywords as possible in your blog posts. Then you need to obtain links to your posts as well as to your blog’s homepage. Those links need to be anchored with your keywords.
To get those links, you are going to have to work hard and long, boring hours, but it is necessary work and it is the ONLY way you are going to get onto the first page of Google’s index for any terms worth working for.
As for how to get links and how to use them, well, that’s the subject for a future post.
Posted on October 28, 2009
Category: make money | Comments Off on How to Make Money from Blogging
Making money from your blogging takes a good deal of knowledge and application of that knowledge before you see any benefits. Far too many people are touting the belief that its easy to make money from the Internet with little effort or time invested in achieving that. Of course that belief is seriously flawed for many reasons, but while not wanting to put anyone off trying to do this for themselves, I also don’t want anyone who reads this blog to think that making money from blogging is an easy thing to do and that anyone can do it.
Ok, lets set up some definitions before I go any further.
How much money you should expect to make from blogging is an important factor. If we’re talking about just making a few dollars here and there, maybe enough to cover the cost of hosting and maintaining a self-hosted domain with a blog on it, then I will concede that this is far easier to do and very achievable by anyone with a reasonable level of intelligence and common sense.
But a few dollars here and there does not constitute the means to quit your job or become self sufficient, which when I talk about making money online I am more concerned about. Then you have to weigh up how much income you need to derive from your blogging to sustain at least a basic level of living in the real world. That means paying your rent or mortgage, buying food, clothes etc, paying for transport, health care, renewing appliances as they wear out, leisure and entertainment etc.
All those things cost different amounts depending upon where you live and what your expectations of your lifestyle are. In the US, you should realistically aim to derive at least $5k a month give or take a few hundred depending upon which state or which town you live in, whether you live in a city or in a small town as costs vary from place to place.
In other places around the world, this figure will also vary widely, so you have to sit down and figure your own costs for yourself and then work on your income accordingly.
So to how it is done. How to make money from blogging and make enough to provide a living.
The first notion you are going to have to get out of your head is that if you write lots of interesting and well written articles on your blog that lots of people are going to come running and click on all your ads. That will not happen. It will not happen because people will not know about your blog for starters. So the first thing you are going to have to do is set about telling people about you and your blog. How to do that?
You need to figure in the search engines index for a well searched term, or keyword, then search traffic will find you. So how do you get your blog to figure in Google when it doesn’t currently appear anywhere inside the first 500 results? And why can’t you just post your blog on Twitter, Facebook, Digg, Reddit etc?
The social media can provide your blog with a lot of traffic, that much is true. But it has been proven that traffic from social sources rarely, if ever click on ads in a blog. The reason for this is that they are generally seasoned surfers, who probably own blogs of their own meaning they are hardened to the sight of ads and tend to simply ignore them through familiarity. Also, if they have PPC ads on their own blogs, they are conditioned NOT to click their own ads as this will cause them to lose their account. So when they show up at yoru blog, they will not click yours either. This means that you may see a huge flow of traffic which is next to useless to you as far as making money is concerned.
I’ll continue this article in the next post…